Hidden amongst the recent Apple announcements of new iPhones, iPads and Apple TV was a small mention of a new Android app that allows Android users to transfer settings to their new iPhone.

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The latest handset figures show that in the 12 months to June 2015 Apple sold globally 222 million handsets (up 35%) to Samsung’s 310 million handsets (down 6.9%). In the UK alone, apple increased it’s market share to 38% whilst Android fell to 53%. Apple’s efforts to woo Android users appears to be working.

Yet will the new features in the iPhone 6S/6S+ attract even more Android users? Well, according to Gadgette there is very little new technology in the latest Apple devices. The iPad Pro follows the Microsoft Surface; the new Apple TV follows the Amazon Fire TV Stick; the Rose Gold colour was announced last week for the Huawei Mate S; multi-touch also announced as Force Touch by Huawei; 4K video recording was available on the Sony Experia Z4 in 2014; Live Photos is similar to the Blackberry Time Shift and Nokia Living Images.

But despite this, something is drawing more and more new users to Apple.